Art Direction - Revflow
Website Design - Renee Volchko
Website Development - Quo Agency, Inc.
Revflow is a boutique payments company for SaaS founders looking to reach $10M ARR.
Project set to fully ship Q3, 2022
Saas Founder Research
Revflow dug into the target market and held free 1-on-1 calls with bootstrapped SaaS Founders to better understand their needs.
We switch our initial choice of Raleway font to a typeface style these founders were more familiar with Lato is humanistic, and closer to the tech fonts used by SaaS companies.
Even though Revflow is not primarily a SaaS company, it resonated better with our audience.
My job as the designer was to create a very clear and organized user journey.
While there are several paths the user could take, it is with the power of design that we were able to guide them to learn more about Revflow and their value add, book a 1-on-1 session, then apply for a memebership.
A Seamless Handoff
Working remotely on this project had its challenges. It was important for the team to maintain great communication, and deliver a prototype that needed little explanation thanks to tools like Adobe XD®.